Airbnb: Integrated Campaign
Happily Wherever After
Safety is a top concern for 59% of solo Gen-Z female travelers, yet with 56.1% of Airbnb users being Millennial and Gen-Z women, there's a prime opportunity to position solo travel as safe, empowering, and enriching.
The "Happily Wherever After" campaign strengthens Airbnb’s role as the top choice for solo female travelers, emphasizing trust, safety, and confidence to help women fully embrace their travel journey.
Instagram Story
This Instagram Story invites users to take an interactive playlist quiz, connecting them with a perfectly curated Spotify playlist tailored to their unique vibe.
Playlist Quiz
This playlist quiz connects users with one of nine curated Spotify playlists, perfectly tailored to their vibe. With a built-in shareability feature, users can easily post their results on Facebook or Instagram, while the “Listen Now on Spotify” link offers a seamless transition from quiz results to a personalized listening experience.
Spotify playlists
These 9 curated Spotify playlists aim to complement every aspect of user’s lives—from work and self-care to workouts and beyond. Each playlist offers the perfect soundtrack to empower and inspire.
TikTok Filter
This interactive TikTok filter lets users transform their surroundings into a dream, fairytale-inspired backdrop. With options like enchanted waterfalls, castle escapes, or whimsical mountains, users can select their ideal setting and watch their background transform into a storybook scene.
Instagram Teaser Reel
This Instagram teaser reel works to build anticipation around the launch of a Woman-Verified Icon, which users will be able to glimpse through the glimmering surface of a magic mirror.
Caption:
Mirror, Mirror on the wall… what’s the safest stay of them all? A little magic is coming soon to make your journey even more special. #Airbnb #Happilywhereverafter
Instagram Carousel
This Instagram carousel announces the launch of the Woman-Verified Icon, a new feature ensuring safer stays for solo female travelers. The post highlights how this icon, applied to properties verified by fellow female travelers, helps build trust and confidence in booking.
Caption:
Introducing the woman-verified icon! Every great adventure begins with a little magic and a lot of peace of mind. Our new woman-verified icon makes it easier than ever for solo female travelers to find stays verified by other women as safe and secure. Because every traveler deserves to feel like the main character in their own journey. Where will your next chapter take you?
Airbnb x Uber
This collaboration aims to add a touch of magic to every journey by gifting “Essential Happily Wherever After Kits” to female Uber drivers to share with female riders. These kits include small yet thoughtful comforts— a reusable tote bag, a reusable water bottle, silk scrunchies, a golden compact mirror, hand lotion, and lip balm— designed to enhance the ride and inspire confidence for the adventure ahead. Each kit also features a personalized note with a call-to-action, encouraging riders to embark on their next journey with Airbnb.
Pinterest ad
This Pinterest ad showcases a woman embarking on an empowering journey and highlights how Airbnb prioritizes female safety, offering secure and welcoming stays for any chapter of a woman’s life. With a storybook-inspired aesthetic, this tactic further positions Airbnb as the trusted choice for solo female travelers.
Headline:
Step into Your Fairytale with Safe Stays for Every Chapter
CTA:
Download Our App
Instagram ad
This Instagram ad follows a woman as she celebrates a personal milestone, like achieving a fitness goal, showcasing how Airbnb empowers women to embrace new adventures with confidence at any stage of life. Through compelling visuals and an inspiring message, it highlights Airbnb’s commitment to safety and comfort.
Headline:
Step into Your Fairytale with Safe Stays for Every Chapter
Caption:
With verified, secure stays designed for solo travelers, you can explore the world with confidence and be the main character of your own story. Where will your happily wherever after take you next?
CTA:
Book Now
Digital Billboard
This Pinterest ad showcases a woman embarking on an empowering journey and highlights how Airbnb prioritizes female safety, offering secure and welcoming stays for any chapter of a woman’s life. With a storybook-inspired aesthetic, this tactic further positions Airbnb as the trusted choice for solo female travelers.
Headline:
Step into Your Fairytale with Safe Stays for Every Chapter
Airbnb “Magic Mirrors”
These digital enchanted, golden mirrors will be installed in high-traffic areas such as airports, malls, and city sidewalks. When a woman approaches, the mirror reveals an empowering message alongside #HappilyWhereverAfterwithAirbnb, reinforcing the magic of solo travel and the confidence that comes with safe, verified stays.
Airbnb “Enchanted Doorways” pop-up Event
Enchanted Doorways is a whimsical, fairytale-inspired pop-up event designed to empower Millennial and Gen Z women on their solo travel journeys. Over three days in major cities, attendees will step through enchanted doorways into immersive workshops— baking, pottery, perfume-making, and embroidery— unlocking new skills and confidence.
An interactive storybook station lets guests capture their experiences and craft their own fairytale travel narratives. With influencers like Alyssa Ramos, Gabby Beckford, Abena Kusi, and Valerie Joy Wilson amplifying the event, Enchanted Doorways inspires women to embrace solo adventures with excitement and empowerment.
