old fort Jackson: content optimization
Coastal heritage society: old fort Jackson
We partnered with Coastal Heritage Society’s Old Fort Jackson to conduct a social media audit, analyze engagement and competitors, and develop a tailored strategy to boost their digital presence. Our data-driven approach included platform selection, tone of voice, distribution tactics, and an evergreen content calendar. We also created sample content to showcase how Old Fort Jackson could effectively engage its audience and enhance its online presence.
Facebook weekly schedule post
To enhance engagement and streamline responses, we recommended a weekly pinned Facebook post with cannon firing times, reducing inquiries (50% of messages) and improving the 33.3% response rate. The schedule also works to highlight special events, increasing awareness. A daily story update could further inform followers about daily activities.
Facebook fun fact story
Due to limited resources, we recommended posting fun fact stories as an easy way to keep Old Fort Jackson’s account active without daily posts. We let them know that iIf including a link , they should post in real-time, as scheduled stories require 10K+ followers to use links.
Facebook Canon Firing videos
Old Fort Jackson’s daily cannon firings are a major attraction, drawing visitors to experience the excitement in person. By showcasing the cannon firings on social media and providing a clear weekly schedule, potential visitors gain a better understanding of what to expect and when to attend. This not only builds anticipation but also reduces confusion about firing times, making it easier for audiences to plan their visit.
Caption #1: Experience a piece of history with our daily cannon firings at 11am and 2pm! Exciting and educational, our cannon firings are unforgettable! Get your tickets online now at: https://shop.chsgeorgia.org/Events.aspx
#Savannahhistory #Savannahcannonfirings #NationalHistoricLandmark #SavannahGA #Savannahmilitaryexhibit #Savannahfort
Caption #2: There’s nothing quite like the excitement of watching a live cannon firing! This type of cannon shot was once used to warn an incoming ship to turn around. Experience our live cannon firings daily at 11am and 2pm! Get your tickets online now at: https://shop.chsgeorgia.org/Events.aspx #Savannahhistory #Savannahcannonfirings #NationalHistoricLandmark #SavannahGA #Savannahmilitaryexhibit #Savannahfort
Facebook Educational Image Post
Educational posts help identify which historical themes resonate most with the audience, allowing for more tailored content creation. By focusing on popular topics, we can enhance engagement and encourage interactions through strategic call-to-actions, fostering a more connected and engaged community.
Caption: Did you know that before the age of smartphones and instant message, there was a method of long-distance communication called Aerial Telegraphy, more commonly known as wigwag? Wigwag was a historical form of flag signaling, where messages were conveyed by waving a single flag. This system allowed messages to be read over vast distances, even at night using torches. The most common code used in wigwag involved waving the flag to the left and right, known as the “wigwagging”motion. Each character was formed by displaying a sequence of motions, similar to Morse Code. From reporting battlefield movements to maintaining communication between ships and land forces, wigwag was instrumental in military operations during the American Civil War. Should we go back to this instead of iPhones? Share your thoughts in the comments below! 🚩🌟💬#OldFortJackson #AerialTelegraphy #Wigwag #CivilWarHistory #HistoricalCommunication #ExploreHistory #SavannahGA #Savannahmilitaryexhibit #VisitOldFortJackson
Facebook promotional video
To attract more visitors to Old Fort Jackson, highlighting key points of interest and sharing engaging videos of live demonstrations can boost awareness and drive attendance. Showcasing these experiences as a promotional video will capture audience interest and encourage more in-person visits.
