Velveeta: Young One’s One Show Entry
‘La Dolce Velveeta Campaign’: Spring Break Edition
The La Dolce Velveeta campaign is a bold celebration of unapologetic pleasure, designed to generate conversation and earned media by immersing Gen Z Pleasure Seekers (18-34) into the Velveeta lifestyle. This audience rejects societal norms that restrict indulgence, embracing life as an amusement park of experiences. To capture their attention, the campaign leverages the high-energy, uninhibited spirit of spring break—an iconic moment of fun and excess—to showcase Velveeta as the ultimate symbol of outrageous pleasure.
Instagram post
Velveeta is about experiences and completely immersing yourself into them to create memories and what’s more immersive than a wearable product made for Spring Break? A week of bold, fun, exuberant pleasure.
Caption:
Move out of the way itsy-bitsy-teenie-weenie yellow polka dot bikini. There’s a new spring break drip in town: the Velkini.
#Ladolcevelveeta #TheVelkini
Instagram carousel
Keeping in line with a ‘Spring Break’ narrative, the carousel will announce an upcoming giveaway. Followers can enter to win stamps for their Pleasure Passport to win an all-inclusive trip and they’re encouraged to post their progress with the challenge with the hashtag #pleasurepassportchallenge.
Caption:
Calling all pleasure seekers, this one is for you. Are you up for the challenge?
www. velveeta.com/pleasurepassportchallenge
#Ladolcevelveeta #pleasurepassportchallenge
Instagram post
Followers can click the ‘link in bio’ to learn about Velveeta’s Spring Break playlist and follow it. The songs are curated to express the energetic and outgoing personality of the brand and form a connection with followers as their go-to wingman during spring break.
